Having an online retail business and watching it stagnate is a nightmare for any business owner; however, there are ways in which you can kickstart a slowing business or boost a thriving one to its fullest potential. The bad news is that to do this, you need to face certain realities and have the stomach to change the areas that are not working as well as they should in order to be truly successful.
1 Build a compelling website
As your business is mostly or even completely online, you need to have a compelling website that works, is easy to navigate, and converts at a good rate. This is an area that a lot of failing businesses decide to gloss over, but is, unfortunately for them, probably the most important. Using an established eCommerce expert facility such as magecloud to provide you with a website design that will appeal to your potential customers. Along with this, the integration of Shopify or Shopify Plus on your site could ensure that you capture the sales your business needs and help rectify or even positively influence the negative seesaw motion that you are currently experiencing.
2 Sell across multiple platforms
With this in mind, there is no reason whatsoever why you need to stick to just selling from your own website, and embracing one, two, or even all over time, of the established selling platforms could boost your business exponentially. Selling platforms such as eBay and Amazon have a large range of products for offer on their sites which means that it is highly likely that there is already an established customer base for your products or the niche that you work in. Of course, you can also hire the services of experts who can boost your sales even further on these platforms should you wish to, but it is worth mastering one before moving on to the next.
3 Invest in quality packing materials
As you will be relying on customer experience for their return custom, you should invest some thought into the unboxing experience that your customers will get from receiving your products. This can make opening an ordinary package into a very memorable experience, and for all the right reasons too, while also adding a level of opulence to the product in question. When choosing the packaging (and care) that will be required to pack your products, you should look to the top-of-the-range products or those with the largest price tag for inspiration and then adapt it as best you can for your own business usage.
4 Choose reliable shipping agencies
Of course, all the great packaging in the world will not matter if the products do not reach their destination. In this, you will need to source a reliable shipping agency to deliver all of your products, as it is unlikely that you have your own delivery fleet standing on standby awaiting your call to action. It is likely that this could take a bit of trial and error; however, researching shipping agencies online and taking note of their customer feedback could steer you into making the right choice and save your customers the frustration of not receiving their goods on time or at all and your business the expense in bad reputation.
