In order to find success in the digital age, entrepreneurs must understand how to establish their own digital presence. One of the most important tasks an aspiring entrepreneur must accomplish is the crafting of their online biography. Thanks to the importance of search engine algorithms, the best way to make yourself known to the world is to control how you are perceived. Today, we are going to show you how to make a perfect online entrepreneur profile. By the end of our lesson, you’ll be able to build a professional profile that accurately represents what you are trying to accomplish.
Crafting the Perfect Online Profile
Whether you are building a biography for your Facebook page or a personal website, you are going to need to attend to the same core concepts. Your professional profile should embody who you are as a worker, what you specialize in, and what your goals are. While that may sound simple, formatting your profile in the wrong way could derail your goals. In order to make the most out of your professional biography, consider pursuing the following format.
1) Decide Your Point of View – As you are going to be writing your own biography, you need to decide whether to write in the first or third person. While it may feel more natural to write in the first person, most industry professionals prefer to have their biography written in the third person. The first person will feel more personal while the third person will feel more structured and organized. Depending on your industry, either option could be applicable.
2) Start With Your Profession – Don’t waste time when it comes to writing your biography. Start out by detailing where you are currently employed and what your specific position is. If you are currently unemployed, start your biography with your most recent job or expertise. When you are describing your profession, stick to keywords that are likely to be used by hiring managers. For example, if you are a graphic artist then say that. Don’t describe yourself as a ‘master of imagery’. Flowery language can hurt your search engine rankings.
3) Establish Your Professional Philosophy – Now that you have the most important information down, you can reel in your future employers with a strong mission statement. This will be your chance to really tell your potential employers what makes you different from the rest of their potential candidates. Don’t let your mission statement sound vague or hollow. Use strong words and focus on the underlying goal of your work.
4) Personalize Your Outro – Now that you’ve established who you are and what you stand for, incite interest in your readers by including a few personal details. Don’t go overboard, but at least consider talking about a hobby or two. A small personal anecdote will make you relatable, a long list of personal details will make you a bore. There is a fine line that you have to balance.
Establishing an online profile doesn’t have to be difficult. However, if you want your profile to have success converting jobs, you’ll need to take your time to get the job done right. If you don’t feel like you are up to the task, consider hiring an SEO expert to take care of the job.
